Visitor Overlap Between Two Stores — Tesela
Understanding Visitor Overlap
Between Two Stores
Two ratios. Two perspectives. Better decisions.
Store A
Unique visitors
8.000
per month
Store B
Unique visitors
20.000
per month
① Compartidos ÷ Store A
4.000
8.000
50%
50% of Store A’s visitors also visited Store B.
② Compartidos ÷ Store B
4.000
20.000
20%
20% of Store B’s visitors also visited Store A.
Interpretation
Store A Perspective
1 out of every 2 Store A visitors also goes to Store B.
Store A’s audience overlaps much more with B than vice versa.
Store B Perspective
Only 1 out of every 5 Store B visitors also goes to Store A.
What This Tells Us
Broad Reach for B
Store B attracts a wider geographic audience.
High Dependency of A
Store A’s customers frequently also choose Store B.
Competitor or Destination
Store B may be a stronger competitor or more frequent destination.
Useful for Decisions
Site planning, cross-selling and cannibalization analysis.